BY DEJA KEHINDE
In 2014, the Center for Disease Control and Prevention estimated that nearly 1 in 5 women have been raped at least once in their lives with many of them taking place before the age of 25. However, women aren’t the only victims. At the beginning of this year the city of Atlanta adopted the FBI’s gender-neutral definitions of rape leading to rape cases doubling from 2016 due to the addition of cases in which the rape victims were male.
Latif Rashad, owner of the Atlanta based clothing brand, Wisdom, recently announced the summer 2017 lookbook featuring tees that support the movement to “End Rape Culture”. Since founding the brand back in 2010 at Redan High School Rashad and his team have curated pop up shops, fashion shows and exhibits all over Atlanta and even New York City teaching spectators to “Know Yourself”.
The initial release last month included hand-made white tees which read “End Rape Culture” across the chest. Following the success of the first batch, Latif added color to his vision with stripes. He initially thought the phrase would be too edgy for his customer base comprised of mostly high schoolers but it has allowed the brand to expand and gain followers, receiving love from local supporters and even recording artist David Banner.
“We’ve met victims, women and men, who have thanked us for giving them a voice” Rashad said. As of now Rashad’s goal for the brand is to “keep leveling up” as they prepare for a fashion show in August which will consist of handsewn couture.
The lookbook was designed by Latif Rashad and features model Erykah Scales sporting the black, blue and black striped tees with photography by Jay Neilson. According to the Wisdom ATL website more striped tees are coming soon so stay tuned for more! A percentage of all proceeds will be donated to the The Georgia Network To End Sexual Assault.