BY KIMBERLY ROSE
An international and completely vegan company for 35 years now, Arbonne is the perfect go-to for all things makeup, skin care, bath and body, hair and nutritional needs. Everything is made with botanically based ingredients and they’re always coming up with new products and new ways to impress. If you’re looking at a lifestyle change and a transparent company that you can trust – Arbonne is the place to go.
2. Kat Von D Beauty
While not fully vegan yet, Kat Von D’s beauty empire is on its way to greatness. Kat Von D Beauty has always been cruelty-free, but recently she announced her plans to have the company go 100% vegan and people could not be more thrilled. If you’re searching for her top-notch vegan makeup now, just check out the #VeganAlert section on her website!
3. Anastasia Beverly Hills
Founded in 1997 by Russian-born beauty expert Anastasia Soare, the global cosmetics company Anastasia Beverly Hills has completed our search for the perfect eyebrows with their unique and cruelty-free products. They’re best known for their perfect creation of the BrowWiz, but the brand will cover all of your makeup needs and wishes.
4. Hourglass Cosmetics
Known for its unique luxury brand, Hourglass Cosmetics has redefined the beauty world with its modern color collections, sleek packaging, minimalistic design, and mesmerizing shine you’ll find with each product. And while the brand has guaranteed to make anyone feel like royalty, it has also guaranteed to be cruelty-free for our favorite furry creatures. So at the end of the day – you can feel fancy and rest easy with Hourglass Cosmetics.
5. INIKA Organic
100% Australian owned and organic, INIKA is the perfect cosmetics brand for healthy, natural makeup. They don’t mess around when it comes to being a qualified company in several areas, as they are certified vegan, organic, cruelty-free and Halal. They have a range of options for beautiful shades and light-feeling makeup, so you can rely on INIKA for healthy-feeling skin.
If you’re on the search for vegan or cruelty-free makeup, it’s important to do your research and make sure the brand is 100% transparent. While the following brands are technically cruelty-free, the companies who own them are not. Too Faced, owned by Estée Lauder, is a fan favorite with its iconic mascara and flirty bronzers – but Estée Lauder is still known to practice animal testing. So while you might be supporting Too Faced, your money might be benefiting the bigger company that owns it. The same goes for Urban Decay, owned by L’Oréal, and Tarte Cosmetics, owned by KOSÉ.
There are several resources online for finding cruelty-free and vegan brands, but PETA is the most reliable source for finding the transparency that other websites lack.